Building a brand Cannabis display system from the ground up

The Challenge

Sessions Cannabis wanted to create a functional, memorable look and feel for their cannabis store fixture and display systems—one that customers could easily recognize no matter which Sessions Cannabis store they chose to visit. It was important to create a sense of professionalism, product knowledge, and selection while allowing customers to move freely around displays and interact with staff. The goal was to create brand appeal that we could roll out into all subsequent stores.

The Solution

DNS met with the dedicated Sessions Cannabis team to discuss their specific needs and come up with a display system for their prototype location—including cannabis store fixtures, lighting, and signage. The goal was to design, test, manufacture, and install displays that could then be streamlined for all new Sessions Cannabis shops. These also had to take into consideration the specific, legal ways that cannabis products needed to be displayed—all while remaining inviting and encouraging interaction.

A team of designers, a project manager, and production specialists worked together to come up with an innovative, high-quality global cabinet strategy that met the clients’ specific product and customer-service needs, and enabled the brand to roll out cannabis store fixture and display uniformity from store to store. This meant customers could recognize the Sessions Cannabis brand no matter what store they shopped at, and helped to build a sense of loyalty.

What’s more, this streamlined process resulted in a significant decrease in production, material, and installation costs, and cut down on production time.

The Partnership

From the start, the partnership between DNS and Sessions Cannabis was built on mutual trust and open-mindedness. Working side by side with our client enabled DNS to understand their specific product line and needs, and from there bring ideas to the table that provided real solutions to their cannabis store fixture and display challenges. Investing in this project with ideas, solutions, and innovation allowed us DNS to prove our ability to be a consistent and reliable partner—one that was entrusted with the task of carrying the new brand look and feel to all subsequent Sessions Cannabis stores.

Creating a warm and welcoming environment to showcase products

The Challenge

Mihi Cannabis wanted to design a proprietary display system for their cannabis store, creating a space that was welcoming and professional and invited customers to come in and feel at ease. Mihi Cannabis had already engaged the services of local design house Space Craft to come up with the specific look and feel they were going for. Our mandate at DNS was to translate the design ideas into quality displays using proven materials, all while respecting budgets and timelines.

The Solution

The teams from Mihi Cannabis, Space Craft, and DNS sat down to work out how best to bring the design ideas to life across the store through their cannabis display systems. By carefully reviewing all material options and finding ways to streamline production, we were able to create solutions that fully captured the design—including clear and innovative cannabis displays, curated zones based on product outcome, and store fixtures to showcase cannabis accessories. Working together, we were able to stay on time and on budget.

The Partnership

This project was a success in large part thanks to our dedication to working in close partnership with design houses, general contractors, project management firms, and more. Our ability to remain flexible and bring all players together towards a common goal is key when it comes to delivering results that surpass expectations and create a lasting impact.

Thanks to this success, Mihi Cannabis asked all players to collaborate once again on the opening of their Hamilton location.