Flagship store millwork is the custom fixturing a brand builds for its most visible stores: feature walls, display tables, cash desks, fitting rooms and display cases, usually specified in upgraded materials and finishes compared with the chain’s regular package. DNS Industries builds flagship millwork in Vaughan, Ontario for retail brands opening stores in Canada and the United States.
What goes into a flagship package
- Feature walls and wall systems that carry the brand’s look and hold product
- Display tables and podiums in wood veneer, solid surface or lacquer
- Cash desks and cash wraps built around the store’s POS equipment
- Fitting rooms, including accessible rooms
- Display cases and lit shelving, with LED integration coordinated to project requirements and jurisdiction
- Shop-in-shop fixtures for brand zones inside department stores
How flagship work differs from a standard store
A flagship is often the first full build of a new design, and it is the store the brand team examines most closely.
- Materials. Real wood veneer with matched grain (see veneer matching explained), solid surface, and lacquer and stain finishes done in our own finishing shop. Metal, glass and stone come from specialist partners and are coordinated through our drawings.
- Quality grade. We build to AWI Premium grade where the architect specifies it.
- Prototype first. On a new design we can build a prototype fixture for sign-off before full production, so finish, hardware and proportions are settled on a real piece.
- Drawings. Our drafting team turns design intent into shop drawings for review by the architect or designer. US projects get drawings in imperial units.
From flagship to rollout
Once a flagship opens, the approved details become the reference for the stores that follow. We carry the same drawings, materials and finishes into a rollout program, with details adapted where a smaller store’s budget calls for it, so the brand looks consistent from the first store to the fiftieth.
Recent flagship and feature-store work
- A beauty brand’s stores from Bloor Street in Toronto to southern California and San Juan, built as one North American program. Read the case study.
- Walnut display tables, portals and a cash desk for an outerwear brand’s shop-in-shop inside a Mississauga department store. Read the case study.
- Fitting rooms and service desks for an apparel retailer’s stores across Canada. Read the case study.
See where our work is installed on the project map.
Frequently asked questions
What is flagship store millwork?
It is the custom-built fixturing for a brand’s lead store: walls, tables, counters, cases and fitting rooms made to the brand’s design, usually in upgraded materials and finishes, built to the design brief.
How long does flagship millwork take?
It depends on the design, the materials and how quickly drawings are approved. We give a schedule with the quote, working back from the store’s opening date.
Can you build a flagship for a US store?
Yes. We draft in imperial units, quote the work delivered to the store with any duties shown on the quote, and ship across the US, including Hawaii and Puerto Rico.
Do you install?
We install with our own crews, or through installation partners or the general contractor where a site requires union labour or is far from Vaughan, and we attend the first install of a new design.
Planning a flagship?
Send the design drawings to sales@dnsdisplay.com or use our quote form.