5 Elements of Store Fixture that can Impact Visual Merchandising
Effectively Use Lighting to Make your Merchandise Stick out
Effective use of lighting is a crucial part of the retail experience, as lighting is a very effective means of setting the atmosphere of retail stores. Lighting can also be a means of calling shoppers’ attention to highlighted products. It is important to note which lighting is best for your retail environment, as this can be a factor that drives up sales. Depending on the store application, the main lighting types are Decorative, Task, Accent, and Ambient Lighting.
Utilize sensory marketing to Attract Shoppers
It’s a great idea to appeal to as many of the five human senses as possible when attempting to effectively engage shoppers. This is to create emotional associations with your product or brand. The more senses are engaged dictates how successful your store branding/products will be perceived. An effective sensory marketing campaign is successful in tapping into your shoppers’ memories, thoughts, and/or feelings, and ultimately leaving a lasting impression in your shoppers’ memories.
Refresh Displays as much as Possible
Generally speaking, displays should be changed as soon as sales start to drop significantly compared to when the products were initially launched. However, it is good practice to change your displays at least once a month, and in the cases of promotion and holiday seasons, it’s imperative to keep displays as new and exciting as possible in order to capitalize on customers gift giving moods. It is recommended to group products that go together. You also want to stay away from diluting new products with stale ones, so they don’t lose their appeal.
Adopt Creative Displays to market your Merchandise
The aim of merchandise displays is to sell merchandise, and for a display to serve its purpose, it must appeal to the shoppers’ interest and make them consider purchasing one or more products in your retail store. One way to guarantee that your store display stands out is to adopt a theme for your store layout. This ensures that products showcased are in sync with their surroundings, and ultimately appeal to customers. Another means of utilizing creative displays is through interactive displays, which helps keep your shoppers engaged with your products as much as they can through feel and touch. This in return increases the likelihood of them making a purchase.
Use Plants to Enhance your Retail Environment
Besides the attractive upsides plants give your display units, they also add a healthy environment for your shoppers by boosting their moods, reducing stress and improving the quality of air, which in return creates a more pleasurable shopping experience, and ultimately drives up sales.