Herschel Supply Co. x BuildiT

Herschel Supply Co. sells bags, packs and travel goods. For its Toronto store, DNS Industries built the fixtures with general contractor BuildiT: the cash desk with its orange slatted front, bag display walls with wood shelves, low display benches and plinths, and white drawer units.

Herschel Supply Co. cash desk with an orange slatted front and white drawer units — Cash desk with an orange slatted front, beside white drawer units.

Bag walls

The wall displays hang bags at several heights on coloured back panels, with wood shelves below for packs that need to sit rather than hang. Each bay holds one colour family, which groups the range by colour.

Herschel Supply Co. bag display walls with coloured back panels and an orange display bench

Herschel luggage displayed on a low wood platform in front of a bag wall — Low wood platform for luggage.

Benches, plinths and drawers

On the floor, low benches and plinths in the brand colours break up the room and carry featured product. White drawer units under the display tables keep stock close to the sales floor.

Herschel Supply Co. sales floor with a pink plinth, white drawer units and bag walls

Herschel Supply Co. display table and green wall panel with duffel bags

Herschel Supply Co. bag wall with wood shelves and coloured back panels

Project details

Client: Herschel Supply Co.
Location: Toronto, Ontario
General contractor: BuildiT
DNS scope: fixture and millwork fabrication: cash desk, bag display walls with shelving, display benches and plinths, drawer units
Manufactured at: 967 Edgeley Blvd, Vaughan, Ontario

DNS Industries Limited drafts and manufactures store fixtures and millwork for retailers, brands, designers and general contractors across North America. For a single store or a program, get in touch. Other retail projects: Le Creuset at The Well and Pout. See all projects on Our Work.