Article By: Jason Hiner
The death of retail has been greatly exaggerated, but it’s undergoing a historic transformation that is dramatically changing, and ultimately improving, the way we shop in brick-and-mortar stores.
Let’s do a quick speed round on the four trends that are the most promising, and the most disruptive:
1. Mobilized shopping
You can now walk into a store, find the product you want, then pull out your phone and order it from an app or a mobile site, and maybe even get same-day delivery. This raises the bar for shops to rethink their value proposition.
2. No checkout lines
Amazon Go has built a store where you can skip the checkout line because in-store cameras work with AI to scan your cart and automatically charge your account. This could become the new standard.
3. AR-powered decisions
Augmented reality let’s you visualize that piece of furniture in the store in the room where you want to put it in your house. Or, see that outfit you’re trying on in a different color, using a smart mirror.
4. Personalized store experiences
Using IoT devices, beacons, and mobile apps, retail stores are now able to recommend and help you find products based on your personal profile, the same way the Amazon home page has for years.