Greetings retailers! Thank you for checking out the latest issue of Retail Details: Your one-stop source for all the latest tips, trends, and news in the world of retail. In our latest installment, you’ll see how one company perfected their omnichannel strategy with ‘Social Merchandising’. With back-to-school season nearing, there is no better time than now to start planning for the holidays (hint: everyone else is already doing it). Read on for some holiday marketing do’s & dont’s. We cap things off with a recap of the newest retail holiday, Amazon Prime Day, and discuss if its worthwhile to add to next year’s holiday plans.
If Social Media is the Problem, Social Merchandising is the Solution.
The retail experience is a vacuum, devoid of the digital signposts we’ve quickly grown to look for and depend on when we’re shopping. In essence, our consumer brains have rapidly evolved but retail hasn’t. Successful retailers will be those that stop wringing their hands over the monetary value of a Like, Pin, Post or Follow on someone else’s network and instead begin driving that same digital currency down to their own shelves where it can be of the greatest value to their shoppers.
Birchbox is the Perfect Example of Omnichannel Done Right.
Birchbox’s New York store opened in the summer of 2014, a development tailor-made for headlines. The reverse trajectory of an online, subscription service going brick and mortar was at once quirkily charming and a harbinger what felt like a nascent but powerful trend: the creation of physical stores enhanced by troves of online customer data. The store itself is a blend of offline tactile experience and online data-driven customization. A number of iPads are sprinkled throughout the duplex, allowing visitors to look up online customer reviews for featured products, and store employees are on hand to encourage shoppers to sign up for the monthly subscription service.
Whereas Naughty Kids get Coal, Good Retailers get Data.
The stakes are higher than ever when it comes to holiday sales. Online holiday sales accounted for more than 16% of all retail sales in 2014, according to the National Retail Federation. With double-digit eCommerce growth once again expected for the holidays in 2015, merchants stand to win big — or to suffer repercussions for missteps. That’s why, when it comes to paring down the final list of holiday to-dos, we advise merchants to focus squarely on their own unique business needs, and to tune out hype and conjecture in favor of solid data.
A well-kept Mailing List is just as good as Santa’s List.
You might have only attended your first BBQ of the summer, but it bears repeating; the holiday season is approaching quicker than you think! You should begin preparing your email database in August. By arming yourself with the proper tools now, you’ll save yourself the detriment in a time of crisis during the busiest shopping season of the year.
“Lightning deals” or an Amazon strike out? #PrimeDayFail
Unhappy Amazon shoppers vented on Wednesday about its “Prime Day” sales, slamming the online retailer with the hashtags that included: #unhappyPrimeDay, #AmazonFail, #gobacktosleep, and #PrimeDayFail. Amazon had promoted the 24-hour sale event as having “more deals than Black Friday” and teased major savings on electronics, home appliances and baby products. But based on the response on social media, the site’s “Lightning Deals” weren’t that electric and some products sold out in a matter of seconds.
Thank you for reading another issue of Retail Details! We created this series to provide key insights on the world of retail and help every retailer from small to large be at its best. As an award-winning manufacturer of retail environments, DNS Industries can make your brand stand out with our beautifully designed displays, fixtures, and more. Take a look at our Featured Projects and connect with us on LinkedIn & Pinterest.