Hello retailers and welcome to a special back to school edition of Retail Details: Your one-stop source for all the latest tips, trends, and news in the world of retail. In honor of the second biggest shopping event, we put together some of the best strategies and insights from around the web. We begin with a profile of the new back to school retail landscape and share a few tips to help your business adapt. Though students are just now returning to their studies, we know that class is always in session for retail professionals. We wrap things up by with a lesson on retail’s latest buzzword: “consumer experience” and how it will drive the success of your brand for years to come.
#BTS2015 is longer, more mobile, and has more trips to the store.
U.S. Shoppers have spend about $75 billion in the past on back to school shopping, making this time period a great revenue opportunity for merchants and retailers before the holiday season kicks business into high-gear. With the right campaign strategy in place you can get in-front of consumers take advantage of the convenience of online shopping. Back to school is highly competitive so keep these 5 trends in mind when formulating your eCommerce strategy. Read more
Consumer Engagement is an old trick for a new dog.
Consumers this year are a lot savvier than before, and most of them will not only shop across multiple channels, but they’ll also be expecting lower prices and higher levels of convenience from merchants. If you’re wondering how you can engage these shoppers and ring up more back-to-school sales, keep reading. In this post, we shed light on some back to school insights and examples that you can use in your business. Read more
The future of retail is less about the transaction and more about the Experience.
If you want to be happy, recent research suggests, you should spend your money on experiences, not things. We asked a few of our Most Innovative Companies in Retail for predictions about what the future of buying stuff looks like. Here’s what shopping—both online and off—will look like in five short years. Read more
The Consumer Experience: the three-word secret to reinventing retail.
Reinventing retail is likely to become less about asking consumers to change everything about how they pay — when everything else about the checkout experience remains the same – and more about reimagining what point of sale means to a consumer in a digital world. The implications are interesting, and perhaps even a bit controversial. It might mean that the best consumer experience simply extends and enables the experiences that consumers know and trust today at the retailers they already know and trust, too. Read more
Extend the experience of your brand with Branded Environments.
Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. Branded spaces are also a high-growth segment for the design profession. What makes a successful branded environment, and what can you learn from the newest crop of branded environments out there? We asked the designers leading SEGD’s Branded Environments (Be) Workshop what is inspiring them right now, and what YOU can learn from the branded spaces they admire. Read more
Thank you for reading another issue of Retail Details! We created this series to provide key insights on the world of retail and help every retailer from small to large be at its best. For more tips, tricks, and trends, sign up for our Newsletter and connect with us on LinkedIn & Pinterest.