The Selling Power of Retail Fixtures

Here is an excellent article by Jerry Barczyk discussing three great tips for choosing customer friendly fixtures. This article really resonates with us because it discusses the importance of ensuring there is a strong synergy between the fixture, what it is displaying and tastes of the intended consumer. As manufactures of custom retail displays and fixtures we believe it is essential to…

Three Critical Retail Display Secrets

Here is a great article by Jennifer Flagg detailing the three most important retail display secrets behind a successful retail environment In today’s visually stimulated world, where competition for the customer’s attention and money has become fierce, learning to transform a retail environment into an appealing and stimulating platform for shopping is vital to any business, big or small. Good retail…

First Impressions Count

Here is a succinct article from Elle Smith detailing the importance of effective advertising for small businesses. Although DNS specializes in the creation of retail environments and as such usually focuses on the interior of a store, we do have the expertise and experience to integrate custom signage into a stores promotional efforts if needed. (more…)

How to utilise sight, smell and sound to facilitate consumer purchase behaviour

Here is an incredibly informative post from Humayun Khan that delves into the science behind the ideal retail environment and describes how retailers can utilise these findings to facilitate consumer purchase behaviour. When it comes to creating a high-converting physical retail store or pop-up shop, there's a lot that small businesses can learn from the big-name retail brands. Not only is every…

Sign Shop Profile: DNS Industries

DNS Industries is proud to be featured as Sign Media's March Sign Shop Profile. By Peter Saunders When Mike Douglas started DNS Industries in Vaughan, Ont., on a shoestring in 2001, he was able to serve a previously established base of retail and food-service clients with custom-manufactured point-of-purchase (POP) displays, floor stands, counter displays and other components for their environments. In…

Ideal Lighting – Retail Stores

Here is a fantastic post from LIGHTING.COM which summarizes the latest findings regarding the ideal lighting for retail stores and lists 8 crucial lighting reccomendations based on this research. Retail lighting uses contrasts and light colours as a way of boosting sales What kind of lighting do customers prefer in retail spaces? How should light be used to raise attention levels…

Emotional Intelligence – Key for Business Development

The study of Emotional Intelligence is a relatively new field, however its findings are applicable to all industries, positions within a company and is equally relevant for our professional and personal lives. In his excellent article on Emotional Intelligence Travis Bradberry delves into the findings of Emotional Intelligence, discusses its link to work performance and how we can improve it. (more…)

OmniChannel Explored

OmniChannel certainly seems to have cemented itself as the buzzword of the day and it is nearly impossible to read an article on current or future retail trends without encountering this phrase in some capacity. Given the increased prevalence of social media, online shopping and the ease of access to the internet while on the go, it's only natural that…