How to utilise sight, smell and sound to facilitate consumer purchase behaviour

Here is an incredibly informative post from Humayun Khan that delves into the science behind the ideal retail environment and describes how retailers can utilise these findings to facilitate consumer purchase behaviour. When it comes to creating a high-converting physical retail store or pop-up shop, there's a lot that small businesses can learn from the big-name retail brands. Not only is every…

Sign Shop Profile: DNS Industries

DNS Industries is proud to be featured as Sign Media's March Sign Shop Profile. By Peter Saunders When Mike Douglas started DNS Industries in Vaughan, Ont., on a shoestring in 2001, he was able to serve a previously established base of retail and food-service clients with custom-manufactured point-of-purchase (POP) displays, floor stands, counter displays and other components for their environments. In…

Ideal Lighting – Retail Stores

Here is a fantastic post from LIGHTING.COM which summarizes the latest findings regarding the ideal lighting for retail stores and lists 8 crucial lighting reccomendations based on this research. Retail lighting uses contrasts and light colours as a way of boosting sales What kind of lighting do customers prefer in retail spaces? How should light be used to raise attention levels…

Emotional Intelligence – Key for Business Development

The study of Emotional Intelligence is a relatively new field, however its findings are applicable to all industries, positions within a company and is equally relevant for our professional and personal lives. In his excellent article on Emotional Intelligence Travis Bradberry delves into the findings of Emotional Intelligence, discusses its link to work performance and how we can improve it. (more…)

OmniChannel Explored

OmniChannel certainly seems to have cemented itself as the buzzword of the day and it is nearly impossible to read an article on current or future retail trends without encountering this phrase in some capacity. Given the increased prevalence of social media, online shopping and the ease of access to the internet while on the go, it's only natural that…

Improve Customer Experience with an OmniChannel Approach

  Here is an excellent article from nurun discussing how to improve the customer shopping experience with an OmniChannel approach; In preparation for the half-marathon that she intends to run in Toronto next year, Kerry is looking for a new pair of running shoes for endurance training. She researched various models online and is ready to pick up the footwear she…

How to overcome sensory adaptation – retail environments

As anyone who has played the game of telephone knows it can be absurdly difficult to transmit a single message from a sender to  a designated receiver. When a company engages in advertising/marketing activities it is like agreeing to play a massive scale game of telephone except there are thousands of other messages (noise) floating around and the receivers must be…

2015 Top Retail Trends

Here is an excellent article from Tony D'Onofrio summarizing the top retail trends of 2015. We chose to feature Part II because it is in this article that Mr. D'Onofrio touches on the rebirth of the physical store but you can click here to view Part I  (more…)

Waterford Crystal

We recently finished creation of the elegant retail fixtures featured in the flagship store for Waterford Crystal. Waterford, a leading luxury lifestyle brand, has opened it’s first store in over 20 years, and the first stand-alone store in North America, in Boston, Massachusetts. As the creator of world-class luxe gifts and home decor, it was imperative that Waterford’s retail store exemplified…

How to reduce employee turnover?

DNS was recently featured on the front cover of Canadian Industrial Machinery and during the interview for this article we briefly touched on how long some of our employees had been with us for. We wanted to take this opportunity to expand on that with an informative post regarding organizational commitment. Many of our core members have been working together for…